Global growing interest in plant-based food products

Modern dietary trends are creating new demand for plant-based protein globally, including in Malaysia. Younger generations like Gen Z are also developing a flexitarian approach to food.

Flexitarians are people who consume less meat to improve health and wellbeing. Flexitarian trends are most common among millennials and Gen Zs.

Besides that, vegetarians are also looking for new protein alternatives. Based on research, nowadays millennial and Gen Z groups are increasing their consumption of plant-based protein products in food and beverages.

Find out the business opportunities in plant-based food industry and market potential today!