Surprising B2B Sales Statistics You Need to Know in 2022 [Part 2]

Traditionally, B2B sales were all about volume. Sales leaders knew if their reps knocked on enough doors, made enough cold calls, and sent enough emails, they’d eventually deliver the numbers. And if they missed the target, the answer was pretty simple: more activity.

Nowadays, the same old volume-centric approach just doesn’t work anymore. In order to drive business growth, your sales team needs to understand three things:

1. What buyers want to hear;
2. When they want to be contacted and;
3. How they can be nurtured through the buyer cycle.

Let’s dive into these key B2B sales statistics can help your business to improve your marketing tactics and business sales.