Top 4 Tactics To Boost B2B Ecommerce Sales

Buyer behaviors have changed since the pandemic, transitioning from the traditional buying journey to complete digital experience through online shopping. As more and more buyers going online, sellers on ecommerce platforms are becoming more competitive than ever before!

Other than having an ecommerce platform, what are the other ways for you  to boost your sales? Let us share with you the top 4 tactics successful businesses are using right now to ignite their sales efforts!

1.Build an email list

Email marketing is the most effective channel to boost e-commerce sales and generate repeat customers.  It is because 

• You are retargeting people who are already interested in your products.
• You are getting permission to send promotions without the need to pay for ads on social media.
• You are creating an opportunity to build a community.

The top 3 organic content distribution channels B2B marketers use are social media platforms (89%), email (87%), and their organization’s website/blogs (86%). 

Email works well because your customers choose to opt-in to hear more from you instead of getting targeted by paid promotions. If you want to boost e-commerce sales, you can also personalize your emails with personalized greetings and create audience-segmented email lists to increase e-commerce sales!

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2. Invest in Search Engine Optimization (SEO)

SEO helps B2B businesses on increasing their website traffic. Website traffic is a necessary step in generating leads and converting them into customers. As a B2B seller, you may generate traffic from your website and get them to order on your B2B e-commerce platform!

On average, the conversion rate coming from SEO can go as high as 16%. Over 75% of SEO specialists believe content is going to be  the most important factor in building an SEO-friendly website.

By investing in SEO, B2B companies are growing their brands to the next level, making them more competitive and valuable in the eyes of customers. This investment results in the leap toward developing their brands.  It will enrich the brand with trust and credibility, not only from other users’ perspectives but also from Google. 

In addition, you may also need to tweak your web design and brand message to fit your target markets’ cultural preferences to create a great user experience.

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3. Use social media ads to promote your sales

Besides organic social media marketing and SEO, include paid social ads in your e-commerce marketing strategy! Why so?

Organic social media marketing only allows your followers to see your content. To grow your customer base, you need to reach new audiences to increase your e-commerce sales. 44.8% of global internet users use social media to search for brand-related information. More than half of global internet users between the ages of 16 and 24 use social media to research brands (55.9% female users and 51% male users).

Social media offers extensive options to target suitable people with sponsored content. You can reach people according to demographics, such as location, buying interests, age, or gender to find your ideal e-commerce target audience. You can also retarget people who have viewed specific landing pages or previous ads and encourage them to shop on your site again.

Meanwhile, you need to ensure you are constantly updating  your content. This is important because when people search online for your company, it will give them confidence in your company.

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4. Engage online store visitors with live chat

Ensure you have intelligent systems like chatbots. They are an excellent e-commerce resource for conversational marketing and customer support. Chatbots do not only guide customers or ask basic questions, but they also carry long effective 2-way communication and build customer relationships. There are other high-impact ways to engage with site visitors and customers apart from emails. For example, you can use live chat to engage with shoppers on your site. 

Many live chat tools let you target browsers on certain pages after they have been on your site for a certain length of time, or even after they have arrived on your site through an email newsletter. Live chats also enable you to have direct conversations with your customers so that you can answer and address concerns correctly when they are planning to buy your products or services. Customers actively use live chats to ask quick questions about products or services and clarify information about a brand. Adding this widget to your website can improve conversions by 12%.

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In the next article, we will share with you “B2B Sales Statistics You Need to Know in 2022!”

So, stay tuned with us!