A Brief Overview on Facebook Ads

What’s the most important outcome that you want from the ad? Whether it’s sales on your e-commerce site, app downloads or just an increased ad awareness, choose the ad objective that is the most applicable for your business.

You can get an idea of what your audience’ demographics are like along with their interests form your page insights. Utilize this data - including their age, location, behavior and interests that best represents your page audience as your ad targeting option

Currently, you can publish your ads on Facebook, Instagram, Facebook Messenger, and the Audience Network. You can also choose to run your ads only on certain mobile devices! Choose the best ad placements for the creative and text ad that you are using

You can opt between a daily or lifetime budget. You can also choose how long you want your ads to run. This will ensure that your ads will never spend more than you intend it to. Your budget can also be spent equally over the duration that you have set!

From single images to a full canvas experience ad, there’s plenty of formats that you can choose from to run your ad. If you have several products to advertise, why not go for collection ads? Alternatively, you can run video ads, slideshows and many more

Once you click the ‘confirm’ button after setting up your ad, it will enter the Facebook ad auction cycle where it competes with other advertisers to reach your target audience. You might be charged per impression, per click, per landing page views or several other methods, but the amount you are charged will never exceed your initial set budget.

At any time when your ads are running, you can always check its performance - how many impressions and clicks they are generating, which ad version is performing better and so on. Feel free to make adjustments to your targeting options or add in a new ad variant when you are checking your ads’ performance!

If you have tried boosting your own Facebook page posts before, you would probably know about the 'Boost Post' button that appears on the bottom of your posts. That's one way for you to get paid Facebook Ads! The other way meanwhile, would be via Facebook Ad Manager.

Yep, there are two ways for you to get paid Facebook ads.

There are plenty more to Facebook ad management, especially if you are running your ads via Facebook Ad Manager. The more you explore this platform, the more functions you will notice and love about it. We have also covered the differences in performance between these two boost post methods.

Have any comments or extra tips that you’d like to share with us? Drop us a comment or a message on our Facebook page !

If you have been following our Facebook marketing resources, this post is part 5 out of 5 for our most recent Facebook marketing guide.

Why not check out some of our other guides on Facebook marketing? Take a look at our available resources below!