A Virtual Workshop Recap | Survival IS Profit #5: Transforming Your F&B Business Digitally in the New Norm

Missed our last workshop on July 1st 2020? Check out the summary and 3 key takeaways from our discussion with Alliance Bank, Vase.AI and Astro.



3 Key Takeaways from Our Survival IS Profit Virtual Workshop #5

The Lifestyle and Eating Habits of Malaysians have Changed

With the RMCO still in effect, the lifestyle and eating habits of most Malaysians have changed. According to data from Vase.AI, most Malaysians are still wary of eating out, with over 85% of them cooking at home, 24% getting takeaways and 23% ordering food deliveries.

Furthermore, those who are eating out are very cautious and concerned with the hygiene protocols and if the government set SOPs are adhered to at the F&B outlets.

The majority of Malaysians prefer to dine in open air restaurants and not air-conditioned restaurants as the air ventilation is smoother, perceiving that this reduces the risk of contracting the virus.

Cashless and Contactless Deliveries are becoming the New Norm

Food delivery platforms such as Foodpanda, GrabFood and other food delivery services are providing safer delivery options on their websites and applications.

This includes cashless deliveries to minimize physical contact, as well as contactless deliveries to eliminate any contact altogether. Data from Vase.ai has indicated that 65% of Malaysians always opt for cashless deliveries, and about 45% of Malaysians have opted for contactless deliveries. 

With this new norm, it is evident that F&B businesses should be digitizing their business to engage their customers more effectively.

With this Current Shift in Consumer Behavior and Habits, What Can Businesses Do?

The main question businesses should be asking themselves today is:
“Is my business digitized enough? Am I ready if there is a second or third wave of COVID-19?”

If you are a small F&B business owner and you’re trying to think about how you can pivot through, you can do so by taking a holistic approach and applying a proper digital framework and plan to your marketing funnel. 

Digitize Your F&B Business with a Proper Digital Marketing Funnel

How the Marketing Funnel Works

The marketing funnel describes your customers’ journey with you. 

From the initial stages when someone learns about your business, to the consideration stage, marketing funnels map routes to conversion and beyond. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.

The Tools & Platforms We Have Ready For You