Click-to-WhatsApp Ads Soon To Be Released On Facebook

People are messaging more than they were in the past two years, and it’s transforming the customer buying journey.

In our previous article about WhatsApp Business , we have revealed that people are messaging businesses more and more.

When asked about why customers are opting to message businesses instead of through other contacting options, 61% responded that messaging is the easiest , most convenient way to contact a business

From the same survey conducted last year, the result revealed that over 49% of the surveyed correspondents who prefers messaging over other contact methods say that they can get more truthful responses via messaging.

Over 50% agrees that messaging businesses get them better advice and care, and over 59% say that they were able to get faster response time by doing so.

More than half of the users who message a business to ask questions, make purchases or give feedbacks to the business also feel more confident and connected to the brand.

Business messaging is transforming the customers’ buying journey, and WhatsApp Business could be the next revolutionary tool that connects businesses to customers this year

Facebook users would already be familiar with the ‘Message Now’ ads that will allow them to contact a business on Facebook directly.

In the near future, Click-to-WhatsApp Ads will be possible under the ‘Messaging’ ad objective during ad setup.

Businesses will need to connect their WhatsApp Business account with their Facebook Business Account to start running these ads once it becomes available in our region

Users with an existing WhatsApp Business account can head to their Facebook Business Manager and look for the WhatsApp Manager section once available to connect their WhatsApp Business phone number.

A step-by-step guide has been made available on Facebook regarding this function, but this feature has yet to be widely released.

Meanwhile, business owners can continue to share their WhatsApp Business short links on their page to encourage users to WhatsApp them for any inquiries