Blog Post

Expand internationally with Google Ads

Genie Ng • March 24, 2022

If you consider spending money to reach your target audience, it is better to spend it at the right place.


Somewhere like ... Google!


Ever since the pandemic, Google has become the most popular place where people search for things.  Therefore, Google Ads is one of the best marketing tools helping businesses to reach new audiences in a new global market. It also assists businesses to generate more sales, revenue, and business growth. 


Apart from that, Google Ads is an effective way to direct qualified traffic or qualified customers to your business while buyers search for products similar to those you offer. You can use Google Ads to increase website traffic, build brand awareness, and increase your online store visits globally.


Now, let us introduce you to different types of Google Ads campaigns.

 

Types of Google Ads campaigns


Here are 5 types of Google Ads campaigns. Let us find out what they are:

 

1.Search Ad Campaign: Text ads on search results


Search ads allow your website/ landing page to be displayed at the top place in Google search results when buyers search for keywords related to your business on Google.

 

Why choose Search campaigns?


  1. Boost Sales

   2. Generate Leads

   3. Reach people actively searching for what you offer.


2. Display Ad Campaign: Image ads on websites


Google has a network that connects with websites in various industries and with a variety of audiences who opt into Google Display Ads. These are typically image ads that divert buyers' attention away from a website's content.


Why choose Display campaigns?


  1. Use call-to-actions to drive sales and signups
  2. Increase Brand Awareness and consideration
  3. Reach Target Buyers
  4. Segments Your Data ( who visited your site, viewed your ads)


3. Video Ad Campaign: Video ads on YouTube


Video ads are displayed before or after, sometimes in the middle of the YouTube videos that people watch. YouTube is a search engine too. The right keywords will place you in front of a video, disrupting a user’s behaviour just enough to grab your attention. Video campaigns mainly help you to boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.


Why choose Video campaigns?


  1. Create Awareness and consideration
  2. Increase Sales and leads
  3. Expand your reach


4. Shopping Ad Campaign: Product listings on Google


Another type of Google Ad is Google Shopping Ad Campaigns. Shopping campaigns are displayed on search results and the Google Shopping tab. It includes detailed product information such as price and product imagery. Shopping campaigns help you to sell your product when buyers search for specific product keywords.


Why choose Shopping campaigns?


  1. Promote your retail products
  2. Increase Sales and leads
  3. Boost a nearby storefront



5. App campaigns: Promote your app on many channels


App campaigns assist you in acquiring new app users and increasing app sales. This campaign type uses information from your app to optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.


Why choose App campaigns?


  1. Drive installs
  2. Increase Engagements
  3. Get people signups for your app on mobile devices


If you wonder which Google campaign you should go for to grow and expand your export business, click the link below. Talk to our export consultants for FREE! Arrange an appointment now!


In our next article, we will be going in-depth into each type of Google campaign and how each Google campaign can help you grow your business internationally.


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