Machine Industry: Find Business Opportunities In The Global Market

Digitization is vital for enterprises to remain competitive. In Malaysia, the machinery and equipment (M&E) sector is dominated by at least 85% of locally-owned SMEs. According to research, the machinery, appliances and parts segment of the manufacturing sector are strong export leaders.

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To understand more about the machinery industry, let’s find out more about your potential market and buyers worldwide!

What are the opportunities and potential in the global market?

According to Alibaba.com data from 2019, the average number of inquiries sent by customers, buyers and orders per customer in the Engineering & Construction Machinery category has been increasing.

Over 7 months in 2019, the number of buyers sending inquiries in the construction machinery industry increased by an average of 45%, and the 

number of orders increased by an average of 127%.

Where are your potential buyers located?

Let’s look at the buyer country distribution below!

What are the most popular keywords that buyers are searching for on Alibaba.com in the Machinery industry?

1. Excavator (22% of overall traffic)
2. Spare parts (21% of overall traffic)
3. Concrete mixer (12% of overall traffic)
4. Loader (11% of overall traffic)
5. Crane (6% of overall traffic)

The keyword “space parts” have the highest annual growth rate, followed by the keyword “concrete mixer” and “mini excavator”.

The keywords below show that buyers are highly professional and have clear requirements towards what they are looking for in Alibaba.com. Therefore, products name & keywords play an important role in order to generate more conversions.

You must be thinking that digitisation for the machinery industry will be super costly, when in fact, the solutions do not always have to be expensive. 

Malaysia External Trade Development Corporation (MATRADE) has just launched their eTrade Programme 2.0 to finance SMEs looking to commence their B2B business online! You can get an RM5000 incentive from MATRADE if you subscribe to our B2B eCommerce platform!

Find out more about etrade Programme 2.0 for your business now! Send an inquiry to this email genie@panpagestrinity.com