Top 3 Ways to Grow your B2B Business in 2021

You’ll be left behind if you don’t have an online presence! 

Online presence is the most crucial investment for modern businesses to grow. It can help businesses to reach potential buyers easily, showcase your top-selling products and services, build relationships with potential customers as well as your brand reputation in the competitive market.

Would like to know more about the ways to expand your business overseas? click here

2. Align your sales and marketing strategies

A successful aligned sales and marketing can generate 32% higher revenue & retain 36% more customers (Source).



B2B companies often find themselves having to choose between having a great digital asset or the right salesforce solution due to budget, headcount and other constraints. 

However, both sales and marketing efforts need to be well-balanced and have their goals aligned to maximize the results for company growth!

This point is even more important now that buyer behaviour has drastically changed due to the pandemic. Shifts in the effectiveness of sales and marketing at different stages of the ‘funnel’ has been observed, pushing for a need to change in your marketing and sales strategy.

Take a step back and assess how well-aligned your marketing and sales strategies are right now. You may need:

1. A tool that shows your buyers' data
2. A place to demonstrate your products to the right buyers online
3. A marketing tool to help your products to reach more potential buyers 
4. A platform where you can assign different product categories to be followed up by specific salesperson

Not sure how to start? More info about the tools and platforms can be found here.

3. Produce high-quality content

Why is content marketing important? 

Content is king in the marketing industry; It answers your audience's questions, helping them to understand more about your products and services. Along the way, they’ll be more and more convinced to try out your product offerings. ‘

With content marketing done right, you can build trust with your audience, improve your conversion rate, connect with your customers, and generate leads.

Here are the top benefits of content marketing:

1. Increase audience retention
2. Build trust with your audience
3. Improve your brand reputation

Which B2B growth trend will you apply to your business first?

To recap of everything mentioned above, top 3 B2B growth trends you need to know & apply to your business in 2021: 

• Establish a strong online presence
• Align your sales & marketing
• Produce high quality content

If you need help on any of the top 3 trends that are mentioned above, comment below now!