Unveiling LinkedIn’s Top Flight Business Insights From Southeast Asia

As a global social networking platform, LinkedIn has been actively introducing useful benefits to its ever-expanding audience. Bringing you exclusive bites to chew on this week, PanPages Trinity will unveil excellent key insights that will keep you updated with the latest trends happening within Southeast Asia and how you can use it to your business advantage. 

Before we tag you along with us to learn more about LinkedIn’s SEA Insights, a little heads up to keep in mind is that this article will be filled with exciting insights that will keep you wanting more. So, do stay tuned until the end of this article if you would like to learn about Southeast Asia and how your modern business can equally benefit from it. 

LinkedIn’s SEA Audience 

There is no doubt that LinkedIn’s diverse audience goes beyond Southeast Asia. Ideally, LinkedIn brings the best of its platform to audiences based on their country preference and this is highlighted when the company introduces new improvements. With a total of 39% audience hailing from the SEA alone, Kuala Lumpur has contributed 3.8%, just 2 placings shy of Jakarta and Bangkok. 

On top of this 39%, 61% of audiences are located outside the above-mentioned countries. LinkedIn suggests setting your location targeting to Southeast Asia as a region so it can better improve your reach and quickly alert audiences about your latest business offerings. At present, Kuala Lumpur outperforms other SEA countries, giving you an extra advantage over the rest.

The Fastest Growing Industries On LinkedIn

According to LinkedIn, the top 5 rapidly growing industries include: 



• Government / Education / Non-Profits 
• Retail / Consumer Products 
• Software Technology 
• Professional Services 
• Healthcare 

PanPages Trinity services clients across different industries, helping them take over the export and global trade markets with our proven solutions. If your business is parked within these industries, we can also help you boost your business offerings across LinkedIn with the help of our trained experts optimizing your business for you. 

Equal Decision-Making Across The Board

Gone are the days when decision-making was only subjected to stakeholders and senior higher-ups within an organization. Today, decision-making has been fairly distributed far beyond just the usual boardroom, giving other key players a chance to speak their minds about the direction of a company. 

Take a look at the chart below. The audience distribution by seniority has visibly declined to make way for Entry Level players. From the chart, we can also see that starters now dominate the decision-making process followed by other senior players that follow. The difference in today’s era shows that democracy in the boardroom has prevailed loudly to provide equal say. 

LinkedIn’s Audience Interest 

Based on each social media platform available today, the audience and their interests shift rapidly according to the type of content you post. Curating the best content that attracts your audience is a great strategy to keep them hooked to your business offerings. Here are 10 content interests that will highly attract your business audience on LinkedIn

Connect With Us At PanPages Trinity 

PanPages Trinity is an award-winning global trade solutions provider. Bringing you solutions that help your business export beyond local regions. If you are interested to know more about us or wish to get in touch with our solutions, just contact us right away and our trained global trade consultants will reach out to you with moving solutions that will excel your business further!