Boosted Posts via Facebook Page vs Facebook Ads via Ad Manager

Usually, Facebook page owners will boost a post from their page to create a boosted post. If you are one of these individuals, you might be familiar with your Facebook page insights - these will show you how your Facebook posts are being interacted with and how your Facebook post reach is like for boosted posts versus non-boosted posts.

However, if you prefer creating a Facebook ad via Ad Manager, you might notice that these created ads have no direct insights on your page. Unless you running a Facebook ad from an existing post on Ad Manager, these ads only reflect their earned reach, impressions, engagements and other metrics within Ad Manager.

So, how does the results of a boosted post differ from the results of a Facebook ad created via Ad Manager?

As it turns out, posts boosted via ad manager is more effective in general as compared to boosted posts via your own Facebook page!

It should be noted that these separate ads both have the same budget of $300 with the same target audience, placement and duration. Facebook ads generated via Ad Manager yields a lower overall cost, higher impressions, more clicks, higher clickthrough rates and number of conversions, but boosted posts have a much higher conversion rate (almost double!) and gives a viewable impression to the same person a little less frequent than a Facebook ad.

If you have been boosting your ads via Facebook page all these while, maybe it’s time to give Facebook ads a go! Our team at PanPages TRINITY can plan and deliver your Facebook ads with the best target audience and placements to suit your business. Why not leave us an inquiry on our website or call us at 03-5611 8099 to find out more today?