Blog Post

Common Facebook Ad Formats - Image Sizes & Copy Length

Sim Wan Yong • May 27, 2019

So you're looking to run Facebook ads, and there are too many types of ads that you don't even know what you're looking for anymore.

Well, here's a guide that we have made just for you!

The most common ad formats on Facebook would be image or video ads, but carousel ads and canvas ads are friendlier when it comes to getting engagements, making these viable options for advertisers as well.

Common Facebook Ad Formats - Image, Video and Copy Specs

Facebook Image Ads

Images:

  • Size – 1,200 x 628 pixel
  • Ratio – 1.91:1
  • Other Recommendations – Minimal or no text on the image

Copy:

  • Text – 90 characters
  • Headline – 25 characters
  • Link Description – 30 characters

Single Videos

Videos:

  • Format – .MOV or .MP4
  • Aspect Ratio — 16:9
  • Resolution – 720p at minimum
  • File Size – 2.3 GB maximum
  • Length – 120 minutes (Facebook), 60 seconds (Instagram)
  • Thumbnail Image – 1,200 x 675 pixels, 16.9 ratio
  • Caption – 2,200 characters maximum

Copy:

  • Text – 90 characters
  • Headline – 25 characters
  • Link Description – 30 characters

Canvas Ads

  • Text – 90 characters
  • Headline – 45 characters
  • Description – 30 characters
  • Image: 1,200 x 628, 1.9:1 ratio
  • Video: .MOV or .MP4, 16:9 or 1:1 ratio

Carousel Ads

Images:
  • Size – 1,080 x 1,080 pixels
  • Ratio – 1:1 square
  • Other Recommendations: Minimal or no text on the image
Videos:
  • Format – .MOV or .MP4
  • Aspect Ratio – 1:1 square
  • Resolution – 720p at minimum
  • File Size – 2.3 GB maximum
  • Length – 60 minutes (Facebook), 60 seconds (Instagram)
  • Thumbnail – 1,080 x 1,080 pixels, 1:1 ratio
Copy:
  • Text – 90 characters
  • Headline – 40 characters
  • Description – 20 characters
In another post, we will discuss the image specs for Facebook pages and profiles. Be sure to drop us a message to find out more about ad sizes and specifications!

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