If you're just getting started with digital marketing and aren't sure where to start, we recommend you the resources that we started with ourselves.
Most of us started with little to no knowledge about digital marketing, but these free digital marketing courses took us places and helped us to help our clients as well!
While the courses below are completely free of charge, some courses will require a fee if you want to be certified. If you don't care much for certifications, then you can just get the tutorials, guidelines and strategies that are given to you for free!
Facebook offers plenty of resources on Facebook Blueprint, making Facebook marketing an easy and ongoing process for your business.
They cover everything from requirements and steps to create your Facebook page to the specific image and video details that you'll need to post your next canvas ads.
However, if you want to be certified for Facebook Blueprint, you're going to need to pay for it. You'll also be monitored during your test to make sure that you are not searching for answers on Google or getting help from another colleague. Strict, but worth it.
Give some love to Bing as well! While Bing isn't as big a company as Google, you can still present your ads on this search engine to individuals using it.
Be known as a Bing Ads Accredited Professionalafter taking the free courses and examinations, and you can explore search engine marketing on this platform too!
Just like Google Academy certifications, these accreditation are valid for one year only. The difference? You can pause the exams and resume them whenever you're ready - no time limits!
This should be the certification that you take after you have completed your Google Ads exams.
Google Analyticsand Google Ads work hand-in-hand, and this is the tool that can help you to track how much sign-ups, add-to-carts and purchases that you have gained organically and also from Google Ads.
The interface for learning about Google Analytics is a lot less fancy compared to Google Academy for ads, but they are filled with many more video tutorials to help you understand the concepts and methodologies.
Hubspotis a center that answers most of your digital marketing needs.
This platform covers everything from CRM to content marketing and sales. The variety of courses available at HubSpot Academy will teach you how you can generate leads organically, how to link your leads to sales and many more.
Take your time going through these courses as a team and explore their blog pages which are super helpful too!
Prefer Tweeter instead? There's Tweeter's Flight Schooltoo!
Get tips on how to create the best copies with limited characters, hashtag use and media buying on Twitter with case studies and good examples on this free learning platform!
You can choose courses that align better with your focus, but you should definitely explore the simple courses that Twitter has to offer.
Do you have other platforms to recommend for free online learning related to digital marketing? Let us know in the comment section below!
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