Blog Post

How To Capture The Next Trend In Your Category

Genie Ng • August 13, 2021

Identifying and capitalizing on category trends can result in significant benefits. A product with high demand can be measured as a trading product in the market as it reflects customers' current needs. When a product starts to trend, sellers who first adapt to these changes are the ones that benefit the most. However, the trending product approach comes with pros and cons. Let’s find out now!

Pros


  1. Significant profits can be made within a short period of time
  • Your product is directly aligned with the most current trend in the market and it’s also relevant to your customer interest.


  2. Low effort and investment are required

  • Your target customers do not need to be convinced or made aware of the benefits of your product as they will be directly looking for the product that suits their interest. Therefore, low effort and investment are required in terms of marketing and promotion.


  3. Trending products are the winners within the marketplace

  • Selling them will more likely guarantee your success than selling an unknown product line.


  4. Low investment capital needed

  • Combination of these benefits usually results in significant profits and accelerated growth.


Cons


  1. Timing is everything
  • If you join the market too late, the marketplace may become saturated with more competitors.


  2. Competitive product pricing

  • Small sellers may have a hard time competing for product prices with big sellers in the market as bigger sellers are able to buy products in larger quantities, at cheaper prices.


  3. Trending items are temporary

  • Trending items are not great for building long-lasting business branding. Over-investing in a seasonal product leads to loss when the trend is over.

4 Ways to Find Trending Products To Sell on Your eCommerce Site

1. Google Trends

Google Trends is a free data exploration tool that provides marketers with a better understanding of what audiences are interested in and curious about, in real-time. Therefore, if you have no idea of what to sell, you may go on Google trends to find out what are the trending products or topics in the global market.

 

If a product has a lot of searches now, that doesn’t mean it will in the next 12-18 months. Because most of the trending products lifetime cycle in the market is short. If the trend is moving up, that’s a good sign, however, analysis is needed on the trend line itself. 

 

A sharp upward trend can be perceived as a fad. By the time you source your product and add it to your site, the fad might be over. On the other hand, a slow-and-steady upward trend often means that the trend is here to stay for the longer term.

2. The Alibaba Keyword Analysis Tool

The Alibaba Keyword Analysis Tool allows you to easily understand the performance of any keyword in the global market. To find out if a product is trending, you can just search by any product name and refer to the “category search index”. The “category search index” allows you to identify the number of searches of a product keyword. 


A high number in the “category search index” represents a product that is trending in the global market as there are a lot of people searching for it. The next column “fluctuation” shows whether the number of keyword searches changes over time.  Besides, the “competitive index” will be able to help you to determine the competitiveness of the product that you are searching for.

3. Exploding Topics

Exploding Topics provide thousands of different trending topics. You probably want to check out the trends of specific categories. For example, if your product is healthy snacks, you can select “food” in the category and select the timeline (ex. years) to get an idea of the trends happening in that space. 

 

Otherwise, you can also search your competitors’ brands in the search bar above to find out their brand popularity over the years. Even if they aren’t product-focused terms, you can use these trends to get an idea of what’s about to be trending in your specific niche.

4. Youtube Unboxing Videos

Research for your trending product on Youtube! Youtube is the second largest search engine after Google, when you search for the keyword “trending products 2021”, you can get a general idea of what is trending in the market now. 


If you already have an idea of what to sell, you can also discover the trend by searching for keywords such as “ X trends in 2021” or “ best X in 2021”- where X represents your product.


Another tip for you, the trending products often appear in unboxing videos. You can also search for the keyword “unboxing” to see some popular results. More video views mean that the product has more demand in the market!


Why should furniture wholesalers put their trust in Alibaba.com?

Alibaba.com is the world’s largest B2B and wholesale online marketplace with millions of ready business buyers and suppliers across more than 200 countries and regions. Sellers are able to connect with buyers of all sizes on the platform through online trade shows. In addition, buyers can discover products in different categories, send inquiries and make transactions on the platform. 

 

Providing trending products can prove to be a powerful method to help maximize your profits and continue to grow your business. Understanding what customers really need and meeting their expectations before anyone else, is a solid way to generate more revenue.


Are you ready to start selling trending products on an eCommerce platform?



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