TikTok Officially Ranked Number 1 As The Most Downloaded App Of 2020

TikTok, the only non-Facebook owned app has finally reached its way up to the top charts as the most downloaded app of 2020. This news was confirmed by a Nikkei Asia survey based on data from the U.S. based app Annie. TikTok has been in the limelight of 2019 when they were ranked in the Top 5 most downloaded apps.

Now, with ByteDance’s TikTok app grabbing the 1st position in the download charts, let’s take a look at some fun ways digital marketers can use this platform to elevate their business offerings to greater heights. As digital marketers, it is always important for us to stay in touch with growing app trends in the market so business offerings can be seamlessly reached.



How To Utilize TikTok As A Digital Marketer?

For starters, TikTok is a chinese owned social app which allows a user to record creative videos up to 60 seconds with the added ability to connect multiple clips together. In addition to this, TikTok also allows you to upload videos from external sources to its platform longer than the app’s own 60 seconds time limit. Now that is interesting, isn’t it? 

Apart from this, there are also other cool features that can be taken advantage of by digital marketers if they are looking to brand their products or offerings. Here are some great ways on how you can use the TikTok platform to create and boost a wider awareness reach among your audience. 



• Create your own TikTok channel and upload videos that promote your brand 
• Engage with influencers to promote your content via their own TikTok channels for more exposure
• TikTok’s new campaign option opens new doors for paid advertising. Paid advertising is a great way to boost brand awareness
• Promote your best running campaigns by using the soon to be introduced TikTok Stories
• Go all out by using the sounds and short snippets feature to add creative special effects and filters in your brand video 
• Make use of Reactions by recording your own reactions to the latest trending videos on social media and share it to your followers

With TikTok grabbing the top spot as the most downloaded social media app in 2020, let’s continue to leverage on TikTok's continued success in 2021 by using its platform as an effective marketing tool to enhance business offerings and awareness one step at a time. The app’s fun and entertaining features is only the start to a long run of continued success for the ByteDance company. So, let’s make the best out of it as a digital marketer.