How To Create An Export Plan?
Trinity Admin Account • October 15, 2021
What is the value of an Export Plan?
The key to have a successful export business is having a written strategic export plan. A solid exporting business plan helps you to identify your product, conduct market research on the countries of interest, pricing of your product in your target market, and determine a strategy for finding buyers.
What are the elements you need in your export plan?
Product
- What is the demand of my product in the global marketplace?
- What changes can be made to adapt my product for export markets?
- What licence/certificates do I need to export?
- What changes do I need on product packaging or labeling?
Pricing Considerations
- What is the cost to get my product into the target market (including freight, duties, taxes and other costs)?
- Estimate the shipping costs, what is my pricing strategy?
- Do I need to protect my intellectual property? (Click here to know more about intellectual property for your export business)
Promotion
- Should I build my online presence such as a website for marketing purposes?
- Should I sell on an eCommerce platform?
- What kinds of social media should I use to build awareness?
- How to attend a trade show where international buyers are present?
Experience
- Where my inquiries come from previously?
- Which product lines are on the market trend right now?
- When is the trend of sales (seasonal)?
- Who are the main competitors in the market?
- What are the lessons learned from past export experiences?
Management and Personnel
- Who will be responsible for the export department’s organization and staff?
- What organizational structure is required to ensure export sales procedures are efficient?
- Who will follow through after the planning has been done?
Production Capacity
- How is the present capacity being used?
- What minimum-order quantity is required?
- What is required to design and package products specifically for export?
Financial Capacity
- What amount of capital can be committed to export production and marketing?
- What level of operating costs can be supported by the export department?
- By what date must an export effort pay for itself?
- Do you qualify for any type of export financing?
Tips for your export plan
- Keep your export plan simple!
- Be flexible! Compare objectives with actual results, do not hesitate to add additional information.
- If you are using a third party eCommerce platform (for example. Alibaba.com, Amazon, Shopify etc) you can directly get some data from the platform for your target market & industry keywords.
What's Next?
Claim a FREE digital export audit report from us today! At PanPages TRINITY, we assist businesses to transform from offline to online, we also provide end-to-end export solutions to help businesses to grow and expand into the overseas market.
