How To Increase Sales For Manufacturing Companies

Increasing sales is a top priority for any business out there but it also is a huge challenge for all businesses. If you have a manufacturing company but you're struggling to increase sales, double your profits and gain a good reputation online, get ready to learn the tricks of international trade now!



If you want to increase your sales in this ever growing digital world, then you must note that having a strong online presence for your business is crucial for connecting with potential buyers who are looking for products like yours. 

In order to generate leads effectively, you will need to reach your buyers in every digital touchpoint and be where your buyers are. Most importantly, your platform must be designed with lead generation and sales in mind.

Building an online presence includes:

• A website 
• Social media profiles
• A ‘storefront’ on eCommerce marketplace

There are, of course, many other ways to build an online presence, but let’s just say that these three platforms are the must-haves for your business to thrive.

Digital marketing is crucial in the digital world, as there are always more that can be done. Digital marketing helps to increase your brand awareness so that buyers are aware of your existence in the market. As a manufacturer, your target audience is other businesses, but in order to be successful, you need to be targeting a group of buyers more specific than that. 

Various methods that can be utilized:

• Social Media Marketing & Content
• Search Engine Optimization (SEO)
• Email Marketing

Different tips and guides are available for each type of digital marketing technique, but many platforms also provide their own guidelines to help you perform better!

Bring your products to the global market by subscribing to a global B2B eCommerce platform & reach your potential buyers globally. Going into the global market means that your business is exposed to more business opportunities. Breaking geographic borders on your business and going international is a great way to increase sales. 

Best B2B eCommerce platforms for Malaysia SMEs:

• Alibaba.com
• Minebizs

Click here to know more about Alibaba platforms. 

You need to improve your products with better quality materials matching your price tag. Prepare materials that outline your product quality with warranty, so that you can publish it online or send it over to inquiring buyers & build trust. 

Good product quality helps to improve your reputation and attract more customers to your business over time.

Be sure to have a good product quality testing procedure to keep the overall quality good and consistent.



Adjusting the pricing strategy is always a way to increase sales, but it is also a method that you must use carefully. Lowering prices will undoubtedly attract more people to your business. However, it also depends on your target market. If your target market carries luxury products, lower prices will actually turn them away.  At this point, if you're stuck, take a look at what your competitors are doing.

Recap, to increase your sales as a manufacturer, are your business ready to adapt to any of the ways below?

1. Online presence
2. Digital marketing
3. Global Expansion
4. Product Quality Assurance
5. Strategic Pricing



Click here and speak to our consultant if you need any advice from us to grow your business now!