Blog Post

Instagram Checkout in Beta Mode

Sim Wan Yong • March 18, 2019

Something huge just dropped from Instagram.

You might have seen it on other digital new platform, or maybe you have read about it from someone else on Facebook. However, in case you hadn’t, we’re here to break to news for you.

Instagram is Introducing In-App Checkout for Limited E-Commerce Brands

Up till recently, Instagram users can swipe up on Instagram stories to visit websites and make their purchases. There is also the option to visit the links in Instagram users’ bio section to get more information, but in-app purchases has never been possible until earlier this month.

Users can now shop from selected brands such as H&M, Adidas, Prada, M.A.C. Cosmetics and more. Currently, there are only 23 major brands looped into this feature. Don’t worry though, Instagram will be opening this feature to more businesses around the world soon.

First Check Out in Less Than 10 Taps

When you see a product tagged on Instagram, you can click on it, select the variations that you want - such as size and color. After that, users can enter their names, email address, billing information and shipping address to check out.

It sounds a bit tedious, but that is just for the first time you check out via Instagram! Afterwards, you can make purchases with these saved information - so you only need to choose your product specifications and check out straight away.

Convenient, isn’t it?

Receive Shipment & Delivery Notifications Straight from Instagram

Since you have checked out your products in-app, it makes sense that Instagram’s next move is to include the shipping and delivery notifications in Instagram as well!

Could Instagram become the next e-commerce platform in the social media world?

We’ll just have to wait and see!

Current Brands Open for E-Commerce on Instagram

  • Adidas @adidaswomen & @adidasoriginals
  • Anastasia Beverly Hills @anastasiabeverlyhills
  • Balmain @balmain
  • Burberry @burberry
  • ColourPop @colourpopcosmetics
  • Dior @dior
  • H&M @hm
  • Huda Beauty @hudabeautyshop
  • KKW @kkwbeauty
  • Kylie Cosmetics @kyliecosmetics
  • MAC Cosmetics @maccosmetics
  • Michael Kors @michaelkors
  • NARS @narsissist
  • Nike @niketraining & @nikewomen
  • NYX Cosmetics @nyxcosmetics
  • Oscar de la Renta @oscardelarenta
  • Ouai Hair @theouai
  • Outdoor Voices @outdoorvoices
  • Prada @prada
  • Revolve @revolve
  • Uniqlo @uniqlo
  • Warby Parker @warbyparker
  • Zara @zara

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