YouTube Advertising - 10 FAQs for Beginners

Thinking about getting started with YouTube ads? There may be many terms that you aren't familiar with when you start, but don't worry! This list of FAQs should be a good start to help you better understand them.

On average, YouTube ads have a cost-per-view (CPV) of RM0.03 to RM0.20, but the cost may vary depending on your video length and type.

YouTube ads should optimally be between 15-30 seconds, but you can make ads as short as 5 seconds or even as long as one-minute as long as it's an engaging ad that keeps your viewers watching till the end!

Advertisers only pay for showing their ads on YouTube when someone clicks on their ads, or when they watch for a certain duration.

YouTube has its own short-form video ad option, which are 6-second video ads. The cost for these ads are based on CPM - cost per thousand impressions, and is available for buying on Google Ads. Bumper ads cannot be skipped.

Pre-roll ads are the video ads that play automatically before YouTube videos play. These are usually billed on a cost-per-view (CPV) bidding system, and you are charged if someone watches your ads for 30 seconds or more. These ads are usually skippable as opposed to bumper ads.

If you are running a YouTube in-stream ad, you can add a clickable thumbnail image as your companion banner. Companion banners appear on the right sidebar as your YouTube ad plays. These banners can be auto-generated based on other videos you have in your channel.

A call-to-action (CTA) overlay is an interactive element that appears over your YouTube ads. These overlays drive engagement and action such as a click-through to your website. They appear when your video ads start, and collapses into just a small thumbnail image after 15 seconds elapsed.

Previously known as In-Display ads, a TrueView Video Discovery ad is a format that promotes your video on the YouTube search results along with other relevant videos, and also on YouTube mobile homepage. The ad includes a thumbnail image of your video, a headline and description

Cost-per-view (CPV) bidding is the default ad-buying bidding method for YouTube Ads in Google Ads interface. In CPV bidding, you pay for video views, engagements & interactions (Clicks on CTA overlays, cards, companion banners etc). A video view is counted when someone watches at least 30 seconds of your video or the entire length if the video is less than 30 seconds.

Cost-per-view (CPV) is calculated by dividing the total advertising costs by the number of views - any complete views, 30-second views or interactions count for the final CPV calculation!

We hope that this list of FAQs have helped you to better understand the world of video advertising! Have other questions about YouTube ads? Head on to the comment section or email us at info_trinity@panpages.com today!