Blog Post

5 Recruitment Videos That Actually Work

Sim Wan Yong • March 4, 2019

We Watched These Recruitment Videos, and We're Inspired

Agencies and companies out there are getting really creative with their job postings, and we sure are getting inspired!
We’re going to start this list with a recent recruitment drive from Domino’s Pizza which featured gamification of the recruitment process

Domino’s Pizza

Much like video game characters, real-life professionals have their own special abilities, strengths, and tools too! ⚔️🎮 Watch the video to find out which character fits you best! 😉

If you're looking for a job, we have full-time and part-time positions available for all featured characters, except the Store Manager (he or she has to be full-time). 😛 Learn more about our available positions here: http://bit.ly/2EBSVBc #ItsAllAboutYou

* Only Pizza Maker and Rider positions are available for walk-in interviews


Domino’s Pizza showed their 6 job openings in a role-selection style that game enthusiasts would be familiar with in RPG games.

Then, each role is displayed with their strengths, weaknesses, weapons and special abilities. As an example, the role as a ‘remote call agent’ has a special ability in upselling for extra cheese add-on!

A fun style to portray jobs at their outlets, we would say. The video is only 47 seconds long, but it has already racked over 14K views after it was first published two weeks ago!

Fiverr

The title of their recruitment video gives viewers an overview of what they can expect from their recruitment video.

The video started with a quote, “This is another generic recruitment video”. It was followed by other statements describing the generic recruitment video - people walking into offices, looking thoughtful while biting a pencil, et. cetera.

As the video approached its end, Fiverr urged people to join Fiverr to do what they do best, from anywhere they are located

Dropbox

Okay, so first of all, it’s muppets.

This recruitment video from Dropbox draws attention from their viewers simply from the fact that they replace the usual humans in recruitment videos with puppet impersonations of the actual staff.

These muppets share what it is like to be working at Dropbox. They love the people, and they share what the office environment is like. They also casually share the facilities available at the workplace, along with how the staff feel to be working there.

Recognition, pleasant environment, growth. So, join the puppets people at Dropbox!


Deloitte

http://www.raptmedia.com/customers/deloitte/
You’ll need to go to Deloitte’s website for the full experience, but we guarantee you that the interactive experience will be worth it!

This video takes a first-person perspective of your trip to Deloitte, where you face several different scenarios, such as accidentally spilling coffee onto another employee’s back and losing some important notes in a meeting.

You’re given 3 choices for each scenario, and each correct choice reveals a valued traits at Deloitte. At the end of the game, you can also dive deeper into the job roles, or choose to play again. Great experience!

Shopify

Well, there’s no limitation to what recruitment videos’ contents should be like.

Shopify took this fact to the next step by making a fun skit. The video centers around a HR employee trying to recruit new staff by following the CEO’s instructions. The problem is, he did NOT get the metaphor presented to him about ‘drawing the owl’.

The viewers are brought on a funny & delightful journey along with this employee as he searched for potential staff who knew how to draw owls. There’s even a short blooper at the back!

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