How To Sell In A Niche Market Globally?

What does ‘niche market’ mean?

A niche market is simply a ‘specific’ group in a larger market. Niche market products are unique, personified, or tailored to differentiate themselves from the commonplace market. 

Some of the most common ways to define a niche are based on:

• Price
• Demographics (gender or age)
• Quality level
• Special values, interests, attitudes
• Geographical area
• Lifestyle or culture
• Activity or habits

Find the niche strategies that match your company!

To sell in a niche market globally, first of all, you may need to find out if you’re a global niche player or a discriminator, and later on, which strategies are the best fit for your company?

• Global Niche Players 

A global niche player normally targets the same customer profile with the same product or service worldwide. To achieve your goal, you will need to identify and find out the unique selling points (USP) that helps you to stand out in the global market. 

To find out what your USP is, you can ask yourself, “Is my product more effective than my competitors’? What is so appealing about my products that makes people switch to my products? What do I offer that others don't?”

• Discriminators 

Cater to different niches in a variety of different national markets. Their products or services are created for specific needs of each unique group of customers. 

If you’re a discriminator, finding the right profitable group of customers is essential. Do lots of research, communicate with people outside of your social circle and observe specific market trends.

Let’s explore the six large markets! Determine each different type of niche markets and the perfect product opportunities available.

• Conscious consumers
• Health and wellness
• Pet owners
• The LGBTQ+ community
• Gamers
• Homeware & remote workers

1. Conscious consumers

The rise of conscious consumers also means more and more people will be getting interested in buying sustainable products due to the change in their consumption habits.  If you’re looking for a niche market for conscious consumers, you may turn your attention to marketing:

• Vegan, natural or unmodified foods
• Halal foods
• Products that solve plastic-related problems (like reusable drinking straws)
• Cruelty-free products.

2. Health and wellness industry

According to the research, the global health and wellness market reached a value of $3.31 trillion in 2020. Health has been a concern for people around the world, people always looking for the right product especially during the pandemic.

Examples of sub-niche markets in the health and wellness industry include:

• Gluten-free products
• Anti-aging or weight-loss products
• Food supplements like Cannabidiol, or Kombucha
• Massagers
• Wearable wellness technology like heart rate monitors and fitness bands
• Melatonin gummies.

3. Pet Owners



The increasing number of pet owners and the emergence of new pets translates to more markets for the pet industry. 

More niche product ideas for pet owners

• Pet cameras to watch and interact with pets while you’re not at home
• GPS pet trackers
• Personalized products with pets’ photos
• Pet’s product such as flea and tick repellants
• Organic pet food and treats
• Pet accessories, clothing & toys

4. The LGBTQ+ Community 

The LGBTQ+ community has a massive spending power. Research shows that the estimated purchasing power  per LGBT Capital is upward of $3.7 trillion globally.

Niche product ideas for the LGBTQ+ community 

• Makeup specifically designed for LGBTQ+ subgroups
• Pride-inspired designs
• Clothing made for certain body types

5. Gamers

The gaming industry alone is expected to surpass $180 billion dollars in revenue in 2021. The term “gamers” covers all forms, from PC gamers to mobile gamers, console gamers, and tabletop gamers.

Niche product ideas for gamers

• Ergonomic products for long gaming sessions (controllers, chairs, blue-light blocking glasses) 
• Decals to personalize consoles, controllers, etc.
• T-shirts referencing aspects of gamer culture
• Accessories for mobile gamers

6. Homeware & Remote Worker



Remote working, work from home has become widely accepted by most of the company and employees during the pandemic. Home products such as furniture and home decor accessories have been in high demand in the global market.

More niche product ideas for homeowners

• Home security cameras (in-home, doorbell, smart home devices, etc.) 
• Furniture/home decor for small apartments
• Desk toys/decorations
• Decor for home offices
• Laptop accessories for people who like coffee shop work sessions

Start selling on Alibaba.com today!

Once you find your niche market, you need to have a befitting platform to reach buyers all over the world. Alibaba.com is an international platform that offers you access to millions of international buyers, so that you can sell to millions consumers and retailers all over the world.

Speak to our export consultants & find out more now! Click here